pretty much your worst nightmare, if you hate the idea of being watched, tracked, surveilled, or analyzed by google, because we use google analytics, google adwords conversion tracker, google display advertising, google remarketing and other google services that place cookies on a browser across the website. make no mistake, like everything else in this world, these cookies are set and read by google. if you really feel like breaking into a flop sweat, please visit this page. to opt out of google tracking (ha! good luck!), please visit this page. we may use google remarketing to market our sites across the web, because they basically own our asses. we and third-party vendors, including google, use first-party cookies (such as the google analytics cookie) and third-party cookies (such as the doubleclick cookie) together to inform, optimize, and serve ads based on someone’s past visits to our website, which may be the most sinister sentence ever committed to print, if it weren’t for this one: we place a cookie on a browser, and then a 3rd party (google) reads these cookies and may serve an ad on a 3rd party site. you may opt out of this ad serving on google’s opt out page. if you are concerned about 3rd party cookies served by networks, you should also visit the network advertising initiative opt-out page, the google ads preferences manager, and the google analytics opt-out browser add-on. as a company we find all of this stuff terrifying, but apparently it’s the only way to learn about our customers and be all 21st century and shit.