A consideration of Singani 63 by Robert Plotkin of AmericanCocktails.com

Fig.8 Robert Plotkin, the man, the myth, the legend.

Stocking the same selection of products on the backbar as your competitors is hardly the path to success. On the contrary, consumers today are highly motivated by the pursuit of discovery. Thoroughly enjoying something new and exciting is a guaranteed way to break up the week. And should the product be something exotic, so much the better.”

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“Singani 63 Bolivian Brandy” by Robert Plotkin of AmericanCocktails.com 

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actually, no, i’m not interested, take me back to where i came from. NOW!