Steven Soderbergh’s Latest, Years-in-the-Making Creative Project Will F#*& You Up

Fig.12 Steven Soderbergh takes his horse for a gallop through Bolivia after enjoying Singani 63.

“…For our sober, weekday afternoon purposes, that’s the most interesting thing about Singani 63–that Soderbergh has spent the last six years working through the painstaking and painful-sounding process of launching it into the U.S. It’s not a story of someone cleverly identifying a space in the market and concocting a product to exploit it, nor is it a story of a restless retiree who was looking for his version of a golden years vineyard. It’s a story about a translating a core ethic from filmmaking, or, more broadly, storytelling, to building, of all things, an alcohol brand.”

Read the full article:

“Steven Soderbergh’s Latest, Years-in-the-Making Creative Project Will F#*& You Up” by Teressa Iezzi of Co.Create by FastCompany.com

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actually, no, i’m not interested, take me back to where i came from. NOW!